Timeless Traverse City Apparel

Traverse City isn’t just a place — it’s a feeling.

Vintage TC is a predesigned apparel line inspired by the people, places, and moments that shaped life in northern Michigan during the 60s, 70s, 80s, and 90s. Subtle by design and rooted in nostalgia, our pieces are made for locals, former residents, and anyone who still carries Traverse City with them.

This is hometown pride — worn.

Harbor with boats docked, pier, and buildings on the shoreline at sunset.
Busy downtown street with the State Theatre marquee. People walking under a sunny sky.

The Look & Feel

Every Vintage TC piece is intentionally understated:


  • Clean typography inspired by old-school signage and athletics
  • Muted, classic colorways that age well
  • Soft, comfortable fabrics that feel broken-in from day one


Nothing flashy.
Nothing forced.
Just timeless design that fits into everyday life.

Rooted in Traverse City

Vintage TC was created by someone who grew up here — shaped by the seasons, the community, and the pride that comes with calling Traverse City home.

This brand exists to honor that connection — not commercialize it.

Vintage TC is a division of Turtlefox LLC, built on the same values of craftsmanship, storytelling, and community pride.

Quality That Lasts

We believe great apparel should feel better the longer you own it.


That’s why Vintage TC focuses on:


  • Premium quality garments
  • Durable, high-quality printing
  • Fits you’ll keep reaching for year after year


These aren’t souvenir shirts. They’re part of your rotation.

Snowy downtown street with Christmas tree, lights, and cars. Buildings on either side.
Brick building with clock tower on a corner, trees, street, and clear blue sky.

IT'S TIME!!!

Our drops draw
inspiration from:


  • Classic Traverse City typography
  • Northern Michigan summers
  • Subtle nods only locals will catch


Be the first to know about
Vintage TC monthly limited drops.

CLICK HERE to see our monthly release on our Facebook Page



Vintage TC

Hometown. Always.

Designed for Those Who Know

Vintage TC is for:

  • People who grew up in Traverse City
  • Those who moved away but still call it home
  • Anyone who feels something when they swim in the bay or walk down Front Street


Our designs don’t explain themselves. They don’t need to. If you know, you know!

Paypal and All Major Credit Cards Accepted

Why Our Process Works

There are plenty of apparel companies out there—but what makes our process different is the balance of professionalism and creativity.

  • It’s Simple: We’ve taken the complexity out of custom merch.
  • It’s Collaborative: You’re part of every step, but never overwhelmed.
  • It’s Flexible: Big or small, corporate or personal, we adapt to your needs.
  • It’s Fun: Because creating memorable merch should be something you enjoy!


Contact Us