Turtlefox x Every Spartan

Official MSU-Inspired Storywear

At Turtlefox, we believe apparel can be more than just something you wear — it can be something you feel. Every Spartan is a bold, purpose-driven apparel concept developed in partnership with Turtlefox that blends storytelling, school pride, and inclusion into one unified brand experience.

Every Spartan is built on a simple belief:
Every Spartan. Every Ability. Every Moment.

This line celebrates the people, moments, and stories that make the Spartan community what it is — past, present, and future.

What Is Every Spartan?

Every Spartan is an MSU-inspired apparel and merchandise concept designed to unite traditional and adaptive apparel, allowing every member of the Spartan community to see themselves represented.

Each piece is intentionally designed to:

• Celebrate Spartan pride and shared identity
• Highlight meaningful moments and stories
• Be accessible, wearable, and inclusive
• Create emotional connection beyond a logo

Some garments may feature QR-powered storytelling, linking wearers to short videos, written stories, or moments that bring the apparel to life.

Inclusive by Design

As a brand built by someone who lives life using a wheelchair, inclusion is not an afterthought — it’s the foundation.

Every Spartan is committed to:

• Adaptive-friendly design considerations
• Comfort-first materials
• Thoughtful fits for different bodies and abilities
• Apparel that allows everyone to participate in school pride

Because being a Spartan isn’t about how you move — it’s about who you are.

Storywear: Apparel With Meaning

Every Spartan™ pieces go beyond standard merchandise.

They are 'Storywear' — apparel designed to:

• Honor pivotal Spartan moments
• Celebrate individuals, teams, and traditions
• Capture pride you can pass down

From game-day energy to quiet personal milestones, Every Spartan apparel is designed to hold meaning long after the final whistle.

Designed & Powered by Turtlefox

Turtlefox LLC serves as the creative and production partner behind

Every Spartan.

Overseeing:

• Apparel sourcing and decoration
• Product design and storytelling integration
• Event, team, and campaign merchandise
• Ethical sourcing and Made-in-USA options where available

Our role is to ensure Every Spartan products reflect quality, purpose, and pride — on and off the field.

What Is Every Spartan?

Every Spartan apparel and merchandise can be developed for:

• Alumni groups and donor initiatives
• Athletic departments and team apparel
• Student organizations
• Special events and milestones
• Fundraising and community engagement

Each collection can be customized around a specific story, moment, or cause.

Licensing Status

Every Spartan is currently officially MSU licensing approved. All concepts shown or discussed are presented as part of a proposed, compliant brand framework.

Let’s Tell the Spartan Story — Together

If you’re interested in collaborating on an Every Spartan collection, event, or campaign, Turtlefox would love to explore how we can bring your vision to life.



📩 Contact Turtlefox to learn more about Every Spartan, custom apparel, or storytelling-driven merchandise.

Why Our Process Works

There are plenty of apparel companies out there—but what makes our process different is the balance of professionalism and creativity.

• It’s Simple: We’ve taken the complexity out of custom merch.
• It’s Collaborative: You’re part of every step, but never overwhelmed.
• It’s Flexible: Big or small, corporate or personal, we adapt to your needs.
• It’s Fun: Because creating memorable merch should be something you enjoy!